Автор: Svend Hollensen Год издания: 2009 г.
Страниц: 528 Артикул: 498934 [ для заказа по телефону ]
Описание:
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the m...
Автор: Diarmuid Jeffreys Издательство: Bloomsbury Год издания: 2008 г.
Страниц: 424, Мягкая обложка Артикул: 673861 [ для заказа по телефону ]
Описание:
"At last, a fresh and vibrant history - free from the taint of perpetrator sponsorship and corporate influence - that brilliantly chronicles the war monster IG Farben. Jeffreys' work will be consulted as a must for years to come"
Edwin Black
Автор: Marta Serrats Издательство: Page One Год издания: 2009 г.
Страниц: 256, Суперобложка Артикул: 639120 [ для заказа по телефону ]
Описание:
"Unique Window Display Handbook" is a selection of the best international urban window displays and art installations that uses unique stage design to present products. Divided into three chapters, Interactive and Multimedia Storefronts, Mise-en-Scene and Graphic Windows, the book is a one-off compilation of the window...
Автор: Jonathan Sutherland and Diane Canwell Издательство: Palgrave Macmillan Год издания: 2004 г.
Страниц: 336, Мягкая обложка Артикул: 501687 [ для заказа по телефону ]
Описание:
"Key Concepts in Management" is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is ...
Автор: Kathleen Allen, Peter Economy Издательство: For Dummies Год издания: 2007 г.
Страниц: 414 Артикул: 355665 [ для заказа по телефону ]
Описание:
Want to get an MBA? "The Complete MBA For Dummies", 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest tren...
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